MedCo Data is very excited to announce the rebranding of our ProActive Care support division to ProCare IT. For the past decade, MedCo Data has marketed our helpdesk support division as ProActive Care. As we continue to expand nationwide our brand has crossed paths with established regional vendors marketing under the same, or similar names. […]
Facebook is a platform designed around the user experience, and the ads shouldn’t be any different. According to an article on Search Engine Journal, here are 6 interesting hacks that will improve your Facebook ads:
Since 2016, Google has been leading the industry to get more websites covered by SSL and continually make changes to their Chrome browser that is one of the most popular browser being used. So, it makes sense to make sure all of our Digital Marketing clients are covered with encrypted websites using SSL Certificates.
Online reviews have redefined the way patients choose healthcare providers. Here’s a brief overview of this trend and how you can leverage it to get more patients for your healthcare practice.
The short answer is no, but wait! All hope is not lost. Sites like Google, Facebook, Healthgrades and Yelp aim to deliver honest, unbiased reviews. Some sites have strict penalties for businesses that try to game the system either by writing fake reviews, offering incentives, or some other shady maneuver. Only reviews that explicitly violate […]
The Centers for Medicare and Medicaid Services (CMS) today released the proposed 2018 Medicare Fee Schedule. As part of a statutory across-the-board reduction in payments, the rule proposes an overall 1% decrease to dermatology payments. Within the proposed rule, CMS solicits ideas for making the health care delivery system less bureaucratic and complex for physicians, […]
As with the recent WannaCry Ransomware attack, organizations around the world have again been affected by a new ransomware variant known as the Petya cyber-attack. MedCo Data customers using Sophos Endpoint Protection are protected against all known variants of this ransomware. We first issued protection on June 27th at 13:50 UTC and have provided several […]
By now you’ve probably heard of the new nasty cyber-bug that is wreaking havoc across the globe. WannaCry slammed into the internet last week and continues to proliferate through under protected PCs and networks worldwide. This new tactic is not “phishing” related and we can’t blame our staff or each other for opening something we […]
Why do healthcare providers need to pay attention to patient reviews? 77% of prospective patients use online reviews as the first step in choosing a physician. Reviews are the first impression patients get of your practice. Why patient reviews on review sites are important They contribute to a good online reputation Patients want a provider […]
Scientific market research really made a name for itself in the mid- 20th century, establishing many practices still in use today: questionnaires with non-leading questions, multiple-choice answers, anonymous respondents, all generating data used for extensive statistical analysis. With all the success large corporations and politicians have seen with market research over the years, most businesses implement these same practices without a second thought when trying to gauge customer satisfaction.